Tyus Jones

Personal Brand Development + Activation


When it comes to helping Tyus Jones build his fan base and activate his brand, nothing is off limits. We leveraged our expertise in content creation, social media strategy, merchandise design and more to catapult Tyus' brand to the next level.

Tyus already had a powerful story, we just had to tap into it to build a brand. We knew who he was on the court, but who was he off the court? Through several conversations, we began to understand what he believes in, what motivates him and what he places value on. We used our insights to inform our concepting and design discovery processes so we could accurately bring his brand to life.

Services Provided

  • Video Production
  • Concepting
  • Design
  • Web Development
  • Brand Identity
  • Photography
  • Strategy


Challenge

How do you turn an athlete into a brand that stands the test of time well after the athlete stops competing?

Strategy

We started with our collaborative personal brand workshop that included Tyus and his inner circle. We gleaned insights into his personality, style, beliefs, and vision. We then used this information to create his visual brand identity which included: a logo, color palette, typography, textures and more. We also designed and developed his award-winning website, social media content tools and defined his philanthropic Write Your Own Story platform.

Solution

In an ongoing effort to help build his brand and fand base, we continue to partner with Tyus when it comes to content creation, social media strategy, merchandise design and sponsorship activity.

Next Case Study

We want to create for you too!


We’d love to have a conversation and find out what interests you. Whether it’s how to invigorate your brand, create compelling content that tells your story, or dream up a digital experience that creates or converts true believers in your brand.