Rolling! Morsekode Expands with On-site Studio

Local agency Morsekode expanded its capabilities significantly recently, when it christened its new 2,200-square-foot, on-site studio with a series of live action shoots and voice-over recording sessions. The studio, which boasts full-service video production capabilities, including five Final Cut Pro suites supported by a new Rorke SAN storage solution, will be home to the agency’s in-house video production division Brand Motion.

“Having this studio allows us to better serve both our clients and the work,” said Brand Motion Director Joe Beard. “It allows our team to work in a much more cohesive and efficient manner. We approached the construction of the new BMo space with two driving factors – equip the space with a unified and scalable technology solution while offering the client the most collaborative experience. From the concept stage to production and post-production, everyone is connected to any given project – giving us and our clients complete control and a consistently-excellent finished product.”

Morsekode – known locally and nationally for its work done on behalf of clients such as UnitedHealthcare, Mayo Clinic, Toro and Shure – made the decision to build the in-house studio following a consistent string of video work and the forecast of exciting opportunities for video content.

“We’re constantly keeping our eyes forward and ear to the rail when it comes to anticipating trends in the industry,” stated agency Principal and Executive Creative Director Mark Morse. “There’s a tremendous appetite for brands to tell stories via video, mobile and web and we’re positioned to help tell those stories in the most engaging and efficient way.”