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UnitedHealthcare Storytellers Web site





OBJECTIVE

Bring the UnitedHealthcare value story to life.

STRATEGY

Instead of writing yet another brochure filled with marketing jargon, Morsekode recommended telling stories through the people who experienced them first hand. We've traveled around the country filming inspirational success stories told from a very personal and emotional perspective.

RESULTS

"Morsekode worked collaboratively with UnitedHealthcare to develop the Storyteller campaign. Their creativity and insightful approach brought the seed of an idea to life in a very believable and compelling manner. The storyteller video series captures the essence of UnitedHealthcare products and services with remarkable health care success stories told through the people who experienced them firsthand." - Diane Slayton, Senior Marketing Director, UnitedHealthcare